I once heard someone say that “Churches should post on social media as if they never met in person.”
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This was said quite some time ago and now, we find ourselves in that reality.
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Pastors all over America are using social media more than ever, simply because it’s all they have right now.
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Many are playing catch up because they weren’t prepared for the world we’re currently living in.
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But here’s the thing: Even before all this, social media was already the GREATEST platform of communication.
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A weekly church gathering is limited to just the people in your congregation.
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But social media has the potential to reach thousands, even millions if you use it well.
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So Church Leaders, I implore you.
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Please use this crisis as an opportunity to learn these platforms: Facebook, Instagram, Twitter, YouTube, Tik Tok, Podcasts.
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Figure out how YOU and YOUR TEAM best communicate: written word, graphics, video, and/or audio.
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And experiment with different types of content: full sermons, short quote graphics/videos, 10-min devotionals, live prayer and worship, Q & A sessions, funny memes, and countless other ideas.
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Be intentional. Provide value. Use your god-given abilities. Ask God how you can minister to your community with hope, joy, and peace.
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And once this season is done, continue to place a high priority on social media.
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As much prep work as you do for a Sunday Morning service, as you should with social media.
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I understand you’re busy, we all are.
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That’s why we have each other and google to help us along the way.
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May the creativity of God empower you to reach your community in new ways, now and the future to come.
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If you’re looking for inspiration check out these people: Alex Dion Wilson, Brady Shearer, Craig Groeschel, Rich Wilkerson Jr., Rick Pino, and Elevation Church.
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(Yes, I know some of these people may have more resources than you. But we can still take inspiration and ideas from their social media practices.)
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The best is yet to come!