Dear Kingdom Creative,

Never stop loving the subjects of your work.

Because unlike other creatives, they’re your audience too.

There will be nights where there are no shots because the people aren’t engaging in worship.

You’ll spend hours editing together the perfect sermon quote video and it flops.

You’ll feel like the pastor who preaches her heart out and the altars are empty.

Or the worship leader who raises a hallelujah while the congregation gives a yawn.

It’s tempting to get frustrated at the flock.

But here’s the reality: you don’t know what all they’re going through right now.

So show some grace when they’re not giving you the shots you need.

And give mercy to them (and yourself) when they’re not clicking with the content you create.

Your priority is not to promote a ministry.

Rather, you are to minister to your audience throughout the week.

How? By treating your social media account as a pulpit, not a bulletin board.

Go into the comment section and the DM’s to speak truth in love.

Like Paul writing letters to the Early Church, use what you create to evangelize and disciple.

You can’t expect the world to watch your online church service if you’re not being the church online.

So meet your audience where they are at.

Preach to their pain points with the content you capture at your in-person gatherings.

Or by creating content throughout the week outside of your events.

Podcasts. Reels. Blog posts. You name it.

The way you communicate to connect with others and lead to deeper conversations.

Remember: your online ministry is not in competition with your in-person experiences.

In the same way FaceTime calls aren’t in opposition to face-to-face hangs.

Online Church is a tool to minster near-and-far, alongside what we do when we gather together.


Zachary Thayer